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City working with property owner to bring business to Westfield Shops

WESTFIELD - Resident Brian Hoose told City Councilors last week that the city needs to "get creative" and attract more visitors to Westfield.


City Advancement Officer Joe Mitchell said the GoWestfield marketing campaign, launched at the start of the summer, aims to do just that.


"The campaign is geared toward attracting businesses and people to the city," said Mitchell. "It has an 80 percent regional and 20 percent local focus."


The campaign includes a website, brochures and more. Mitchell said the team that created and launched the campaign continues to meet and further GoWestfield.


"That team just met with our partners," said Mitchell, which include the city, Westfield Gas and Electric, Greater Westfield Chamber of Commerce and Westfield Bank.


"We have mapped out our efforts through the end of the fiscal year," he said, "including media buys in industry journals and local advertising."


Mitchell said Westfield Redevelopment Authority members continue to develop a request for proposal for a mixed-use building to be developed at the corner of Elm and Arnold streets. The building would include retail, restaurant, office and residential space, as well as parking. The RFP should be out before the end of the year.


While Mitchell said much of the city's focus has been on downtown and the industrial areas of Westfield, he and Mayor Brian P. Sullivan met recently with DEI Property Management LLC, owners of The Westfield Shops.


Mitchell said the city is working with the company to attract new businesses to the Shops, which has several vacant spaces, including two former Bon-Ton locations and space previously occupied by Friendly's and Dress Barn.


One space that has been vacant since Little Caesar's Pizza left in the winter has been leased to a nail salon. Mitchell said there are plans underway for new tenants, however he is not able to disclose any businesses at this time.


"The property owners and city are looking at all market sectors," Mitchell said, "which include retail, entertainment and offices."


Mitchell said there are a number of "promising leads" at the Shops.

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