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Effective Social Media Marketing Strategy (Step 7)

7. Track Your Efforts & Always Improve


So, how well did you do on your social media marketing strategy? Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s-eye-view of your social media activity helps put things into perspective.


You’ve got down your most important goals, network preferences and metrics–now it’s time to make sure you made the right decisions. Knowing you’ve made the right choices is still a difficult task in social media.


In fact, 46% of B2B marketers are unsure if their social strategy actually created revenue for their brand. But marketers are always trying and looking for the perfect connection. That’s why the most commonly used metric (80%) for marketers is engagement.


If you work at building lasting relationships, there’s a lot less room for failure with your social media marketing strategy.


Use a Tool to Track Success


All of TwoQM tools were created with marketing and advertising in mind. Our analytical tools offer a full suite of features to help you pinpoint exactly what works and what doesn't. 


It’s easy to connect other critical tools to our dashboard like Google Analytics, which helps you see which posts drove the most traffic, conversions and overall revenue.

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