Funnels allow you to have pages focused on conversions and sales leading your visitors to your desired goals. You can split test and immensely increase your performance by knowing what works and doesn't work.
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A marketing funnel is a system designed to attract and convert customers (or clients) to your business.
If you’re wondering why it’s funnel‐shaped, it’s because some people tend to “drop out” at each stage of the funnel.
Let us explain with an example:
Imagine you own an ecommerce store that sells graphic shirts.
One hundred people are searching for their next best graphic shirt. So, they turn to Google to look for a solution to their problem. Because you are ranking on Google for “graphic shirts” 40 of them click through to your site. On your website, you offer a 20% discount in return for their email address.
Twenty people take up your offer.
Life gets in the way, so only ten people use the coupon and purchase a shirt from your store. Since people drop off at each stage, the top part (Awareness) is always larger than the bottom part (Conversion). You can see the numbers decrease: 100 -> 40 -> 20 -> 10.
This results in a funnel shape.
Sounds pretty simple right?
Marketing funnels often seem complicated to beginners because they jump in at the deep end. They see a diagram of a funnel with lots of arrows and if/else conditions and they get overwhelmed trying to figure it out.